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Jon Harmon "Feeding Frenzy" Webinar

Register now for this exclusive webinar on Thursday, January 28th at 9:00am PST (12:00pm EST), featuring Jon Harmon, former PR manager for Ford Motor Company and author of "Feeding Frenzy." Jon will speak about his role as the lead crisis communicator during the Ford/Firestone crisis of 2000.

Don't miss this opportunity to learn important crisis communications practices from Ford's former chief of public relations.

Discussion topics will include:

  • Trial Lawyers and how they drive the news cycle. Day after day throughout the Firestone crisis, they released supposedly nefarious memos and documents late in the afternoon leading to the demand for quick comment by Ford and Firestone with little time to prepare a response.
  • How to protect the reputation and credibility of a large organization when the media and public begin with an anti-corporate mentality.
  • Learn about the different ways the two companies approached communication, and how these choices ultimately led to success or failure.
  • The role of Web communications in a time when online networking was just emerging. This crisis was one of the first events where blogs and Web sites were an important part in viral communications.
  • Learn about how Ford Motor Company emerged from this event and the important role that good crisis communications played in the successful defense of the Explorer brand.

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