PRSA's Public Affairs and Government Section is sponsoring a special webinar presentation on public information management during the Gulf Oil Spill. Presentation will be at 2:00 - 3:30 p.m. Eastern Time. Neil Chapman, head of communications for BP's global refining and marketing business and a primary communication leader in the spill will present, along with PIER founder and O'Brien's Executive Vice President of Communications Gerald Baron.

The purpose of this 90 minute presentation is to assist public affairs practitioners and government communicators to gain a better understanding of the communication activities during the Gulf Spill, the unique challenges presented, and lessons learned for the future. The presentation will provide an overview of the nearly 500,000 news media stories tracked, provide details of the Deepwater Horizon incident website, the exceptional level of public and stakeholder engagement both through the website and through social media channels. It will also delve into the organization structure, the use of NIMS/ICS and the Joint Information Center and the organization structure that eventually evolved in managing external affairs and media response. Major lessons learned will focus on media relations, use of existing and emerging technologies such as live video, social media and widgets, and how future significant events will be managed.

To register for the event please visit PRSA's website .