In this article, published in the Summer 2009 edition of PRSA's The Strategist, Gerald Baron (PIER founder and director of PIER Strategic Services) and co-author Stephen L. Davidow discuss the looming threat of a national or worldwide pandemic outbreak and how Public Relations professionals and businesses must be prepared to communicate during a possible scenario.

Pandemic Flu Communications: How to Prepare for a Crisis in a Web 2.0 World
by Gerald Baron and Stephen L. Davidow (PDF - 1.77MB)