PIER Systems, Inc. Announces Solutions for Government Agencies Using Twitter for Public and Media Communications
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Bellingham, Wash. — September 02, 2009 — PIER Systems, Inc., the leading provider of Web-based communications management technology, today announced that the PIER System facilitates Twitter integration to manage and approve messages published to Twitter, meeting government regulations for content distribution. The widespread use of social media and increased popularity of Twitter have caused many government agencies to utilize Twitter to deliver breaking news and important updates to citizens and the media. The near instantaneous delivery of information that Twitter provides allows government agencies to connect with the public and media about events as they happen. Currently, The White House, Los Angeles Fire Department, NASA, Center for Disease Control and Prevention, and many other government agencies use Twitter for this purpose. One problem faced by government agencies using Twitter is the lack of a built-in approval process and maintaining control of messages that are published. The PIER System streamlines this process with built-in document control, approval and tracking features. PIER provides the technology needed to review, approve, manage and publish content to Twitter and other social media platforms under National Information Management System (NIMS) guidelines—thus ensuring the validity and accuracy of information distributed to the public. In PIER Systems, Inc.'s new white paper "Twitter and Government Communications", PIER founder Gerald Baron discusses the successes and challenges government agencies confront when using Twitter to extend their communications efforts. The white paper also offers tips and comments from government agencies currently utilizing Twitter. Request this white paper at www.PIERsystems.com/go/survey/1533/1775. The PIER System has a long-standing reputation among leading government agencies who have trusted PIER for managing and distributing information during critical events such as Hurricane Katrina, Hurricane Ike, California wildfires, and most recently H1N1 (swine flu). PIER customers who use Twitter to broaden their communications reach benefit from PIER because it allows them to create or upload content and files, manage them in one system, then approve them for accuracy before they are published to Twitter. About PIER Systems |
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About PIER Systems
The PIER System is an all-in-one, Web-based solution for communications management, emergency response, public relations, business continuity and more. PIER is used by many Fortune 500 companies and leading organizations including the American Red Cross, BP, Boeing, Houston UASI, LADWP, Marathon, NASA, University of Houston, USDA and the US Coast Guard. PIER's robust features provide the technology needed to communicate during routine events, minor incidents and major catastrophes affecting employees, the public, investors, the media, and other key stakeholders. Features include mass notification, press release distribution, inquiry management, document approval, Web content management, detailed reporting, social media integration and more. Visit www.PIERSystems.com to learn more about PIER.
About O'Brien's Response Management
O'Brien's Response Management (O'Brien'sRM) was formed in 2008, with the integration of three world-class providers of emergency preparedness, response management and compliance services; The O'BRIEN'S Group, O'Brien Oil Pollution Services (OOPS), and Response Management Associates (RMA). The name O'Brien's has quickly become synonymous with unmatched expertise and experience in the fields of environmental compliance, emergency preparedness (e.g. plans, training and exercises), incident response management, throughout the maritime, petrochemical and energy industries, as well as local, state and federal agencies with responsibilities for emergency preparedness and disaster response.
For more information contact:
Katie Schafer
PIER Systems, Inc.
Phone: (360) 756-8080
Fax: (360) 756-5264
1204 Railroad Ave
Suite 200
Bellingham, WA 98225
kschafer@piersystems.com
