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Utilizing the PIER System for Pandemics

PIER for Pandemics

Utilizing the PIER System for Pandemics

Quick Guide

for Effective Flu Communications

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During critical emergencies such as national or worldwide pandemics, being able to deliver and receive information fast and efficiently, is critical to business operations. Organizations must be ready to distribute information and respond to masses of people.

Organizations need versatile tools to deliver their message through multiple channels to reach the maximum amount of people—tools which embrace current technology and varied methods of communication.

With pandemics, such as H1N1 flu (swine flu) or avian flu outbreaks, preparation time is extremely limited. It's important to have critical information and resources quickly accessible, on-demand and available anytime and anywhere.

If an organization's workforce is affected by a pandemic, it's important to ensure that emergency communication management teams are ready to respond to inquiries and deliver timely information despite a lack of personnel.

 

 

PIER Systems Assisting Multiple Agencies with H1N1 Flu Communications

PIER (Public Information Emergency Response) web technology is being used by an ever increasing number of clients in managing communications about the H1N1 (swine) flu outbreak. Below is list of active websites managed by clients communicating about this situation.

  • NASA Johnson Space Center
  • American Red Cross
  • University of Houston
  • Allstate Insurance Company
  • Harris County Hospital District
  • Marathon Oil Corporation (Marathon Cares, Marathon Crisis Site)
  • Alaska Tanker Co.
  • Washington State EMD (6 cases in WA now)
  • Fort Bend County, Texas
  • Georgia Emergency Management Association (GEMA)
  • Santa Clara County, California
  • Whatcom County,Washington
  • Bellingham Public School District, WA

PIER's advantages as a web-based, collaborative communication management tool become doubly important in pandemic outbreaks. First, because the public information demands are so urgent PIER enables a small, over-burdened team to work together with exceptional efficiency. Second, because all critical communication work can be done outside of the office from home or other isolated locations. Social isolation is a critical element of stemming the progress of the outbreak.

 

How PIER Helps Organizations During a Pandemic
  • Save time, money and resources with PIER's all-in-one collaborative system. Use PIER's single, inte grated platform to manage every step of the crisis communications process.
  • PIER is web-based and remotely available from most Internet-enabled computers, PDA's and mobile phones, which makes access simple and easy from just about anywhere.
  • PIER streamlines the press release distribution process--draft, edit, approve and distribute news and press releases directly through PIER.
  • Monitor media outlets using PIER Media Tools which tracks online, broadcast and printed news sources to give you the latest information about the topics you seek, and relevant contact information for reporters and news outlets.
  • Send mass notifications and alerts via SMS text message, automated phone message, email, fax, RSS feeds, web pages, and social media outlets such as Twitter,Facebook and LinkedIn.
  • Communicate with employees and those who are crucial to the operation of you business. If a pandemic were to effect your workforce, 2-way communication processes would be critical.